What Strategies Are Effective for Managing Multiple Client Engagements?
In the fast-paced world of client management, staying on top of multiple engagements is key. We gathered insights from CEOs, Founders, and other top professionals to share their most effective strategies. From maintaining an accurate calendar and to-do list to establishing a structured routine for efficiency, dive into these 18 expert tips for managing and prioritizing your client workload.
- Maintain Accurate Calendar and To-Do List
- Leverage Tech-Enhanced Scheduling and Communication
- Charge Premium for Rush Jobs, Set Realistic Deadlines
- Allocate Dedicated Time Blocks for Each Client
- Streamline Scheduling with Calendly
- Assign Lead Managers for Client Accountability
- Work with Clients in Different Time Zones
- Organize with Project-Management Tools
- Combine Robust Project Management and Proactive Communication
- Implement Client-Centric Project Management System
- Use Master Schedule and Weekly Huddle
- Centralize Projects and Establish Routine
- Understand Individual Client Preferences and Expectations
- Create Detailed Onboarding and Communication Plan
- Utilize Time-Tracking Tools for Balanced Service
- Prioritize with Kanban System
- Maintain Regular Communication and Meticulous Scheduling
- Apply Eisenhower Box for Task Prioritization
- Establish a Structured Routine for Efficiency
Maintain Accurate Calendar and To-Do List
The best strategy, for me personally, is a 100% accurate calendar and a prioritized to-do list. When you are working with multiple clients, you're splitting your time. Each engagement has its own goals and resource allocations, and dependability is paramount to success. Keeping your calendar up-to-date and accurate is critical.
Furthermore, making sure that you budget enough time to deliver on your projects is very important. The moment you start dropping the ball on deliverables and double-booking yourself for calls/meetings is the moment you lose your clients' trust. Losing client trust will 100% lead to losing business.
Nick LeRoy, SEO Consultant, Nick LeRoy Consulting
Leverage Tech-Enhanced Scheduling and Communication
In my practice at Plushtone Advisory, optimizing the management of multiple client engagements has revolved significantly around embedding a strategic, tech-enhanced scheduling system complemented by a principle I value highly: proactive communication.
For example, by leveraging project management tools that offer visibility into both high-level overviews and granular tasks, I strategically plan and monitor progress across all client engagements. This system allows for the real-time adjustment of priorities based on immediate needs or shifts in client demands, maintaining a balance without compromising service quality.
The essence of maintaining strong personal relationships with clients also comes into play here. Regular, structured communication sessions are scheduled to keep clients informed and engaged. In instances where overlapping client demands occur, these communications provide a platform to discuss and readjust priorities transparently, ensuring that all parties' expectations are effectively managed. This method not only fosters trust but also allows for smoother transitions and adjustments in project timelines and scopes as needed.
Particularly noteworthy is our approach during the critical tax planning and financial reporting seasons. By setting clear expectations through upfront communication at the start of each engagement and maintaining regular check-ins, we can manage multiple deadlines efficiently.
For example, during the rollout of new tax legislation, using this combination of rigorous scheduling and proactive outreach enabled us to handle an increase in consultation requests without delay or confusion. This proactive methodology ensures that each client receives meticulous attention to detail and timely guidance, crucial for their financial and business success. These experiences underline the importance of integrating robust project management frameworks with a commitment to personal client relationships, ensuring both efficiency and satisfaction in handling multiple engagements simultaneously.
Sean Autry, CPA, Owner, PlushStone CPA
Charge Premium for Rush Jobs, Set Realistic Deadlines
Every client wants to feel like they are your priority, regardless of their budget. This can be problematic when you have tight deadlines coming due at once. The key is to charge a premium for rush jobs, while you set realistic deadlines for ongoing work. Give yourself plenty of time to complete each task and manage your time appropriately. Then, when your clients disrupt your time-blocking, the premium you charge makes it worth the inconvenience. If you find that the inconvenience isn't worth it, then charge a rate that they'll either say no to, or you'll be extremely happy collecting for your valuable time.
Dennis Consorte, Digital Marketing & Leadership Consultant for Startups, Snackable Solutions
Allocate Dedicated Time Blocks for Each Client
Allocating dedicated blocks of time to individual clients ensures I can immerse myself fully in their world, free from the distraction of other projects looming in the background. This deep focus allows me to produce higher-quality work, as I'm not constantly shifting gears between different contexts. Giving each client their own exclusive spotlight in my workday helps ensure that no one is left in the shadows.
Tristan Harris, Demand Generation Senior Marketing Manager, Thrive Digital Marketing Agency
Streamline Scheduling with Calendly
One strategy I’ve found incredibly effective for managing and prioritizing multiple client engagements simultaneously is using Calendly. This app has completely transformed how I schedule meetings, eliminating the need for endless back-and-forth emails.
The $10/month price tag can't compare to the hours I've saved with this. It allows me to set my availability and share a personalized link with clients, letting them choose a time that suits them.
Setting up Calendly was straightforward, so I defined my open slots for calls and appointments, and now, whenever someone wants to talk, I send them my link. The app automates reminders, ensuring everyone shows up on time and reducing no-shows. This simple tool saves me hours each week, freeing me up to focus on more important tasks.
Since adopting this new tool, I’ve been able to streamline my schedule and handle more client engagements without the stress of constant rescheduling. It’s a small investment that pays off massively in terms of time saved and efficiency gained.
If you’re juggling multiple clients, I highly recommend giving Calendly a try. It’s an essential tool for running a smooth, six-figure solopreneur business.
Nicholas Robb, Head Honcho, Design Hero
Assign Lead Managers for Client Accountability
Establishing clear lines of ownership has been significant. Each client engagement is assigned a lead manager who is responsible for overseeing all aspects of that particular client's portfolio. This ensures that there is always someone who has a complete understanding of the client's needs and priorities.
The lead manager is supported by a team, but having a single point of accountability helps streamline decisions and actions, making the management of multiple clients more orderly and less prone to error. This approach not only enhances accountability but also empowers individual team members, giving them the autonomy to make decisions and act swiftly when client needs change. Additionally, it facilitates more personalized service as each manager becomes deeply familiar with their clients' preferences and expectations, further enhancing client satisfaction and engagement.
Alari Aho, CEO and Founder, Toggl Inc
Work with Clients in Different Time Zones
My trick is to work with clients in different time zones. This helps me avoid scheduling conflicting meetings at the same time. It leaves enough room to prepare for calls and debrief with the team right after.
Anna Khomenko, Founder, Startup Dials
Organize with Project-Management Tools
A strategy that's worked well for me is using a project management tool to keep everything organized. I use it to track deadlines, set priorities, and allocate my time effectively across different clients. I break down each project into smaller tasks and assign deadlines to ensure nothing falls through the cracks.
Regular check-ins with clients also help to manage expectations and keep everyone on the same page. This way, I can juggle multiple engagements without feeling overwhelmed or missing important milestones.
I also set aside specific time blocks for deep work on complex tasks to ensure high-quality outcomes. Prioritizing based on client urgency and project impact helps in managing workload efficiently. And even little things, like using color-coded labels or tags in the project management tool, help identify the priority level of each job.
Esther Buttery, Director, CLIQ Marketing Content
Combine Robust Project Management and Proactive Communication
In managing and prioritizing multiple client engagements simultaneously, a strategy that has proven highly effective for me revolves around robust project management combined with proactive communication. At TechTrone IT Services, we harness advanced project management software that enables us to have a bird's-eye view of all ongoing projects and their current status, while also closely tracking deadlines and operational metrics.
For instance, when we launched IT security upgrades for several clients concurrently, each project was segmented into phases outlined in our software. This allowed my team and me to allocate resources more efficiently, moving staff and tools between projects according to phase completion and urgency, optimizing our workflow and response times. This system is particularly handy in scenarios where unexpected delays or issues in one project might affect manpower distribution across the board.
I also emphasize the importance of regular updates and meetings, both internally and with the clients. Each week, briefs regarding each client's project status are shared within the team and with the clients, ensuring that everyone is aligned and any potential concerns are addressed proactively. This habitual communication fosters transparency and builds trust, which is critical in handling multiple projects as it ensures that we manage expectations and keep our clients engaged and informed on the progress of their initiatives.
Remon Elsayea, IT Consultant, Techtrone
Implement Client-Centric Project Management System
One effective strategy for managing and prioritizing multiple client engagements simultaneously is the implementation of a client-centric project management system. At Double Plus Marketing Agency, we use a combination of software tools and personalized client roadmaps to keep each project on track. Each client has a unique roadmap that outlines their project's milestones, deadlines, and goals, which is integrated into our project management software. This allows us to monitor progress in real time and adjust priorities as needed.
Additionally, we hold weekly review meetings where the team discusses the status of each client's projects. This ensures that everyone is aligned, and potential issues are addressed before they become problems. By having these systems in place, we're able to deliver on our promises to clients without overextending our resources. It's about working smarter, not harder, and always keeping the client's objectives in focus.
Joshua Bartlett, Owner, Double Plus Marketing
Use Master Schedule and Weekly Huddle
At our agency, we've found one strategy that proves effective in managing and prioritizing multiple client engagements: the Master Schedule combined with the Weekly Huddle.
The Master Schedule serves as our digital command center. It's where we compile every critical deadline, meeting, and deliverable for all clients into one centralized hub. We utilize project management software featuring visual timelines, which clarifies upcoming tasks and aids in resource distribution. This proactive setup helps us spot potential overlaps or conflicts early, ensuring seamless project execution.
Complementing this, our Weekly Huddle is a crucial team meeting dedicated to these engagements. Beyond mere updates, this session is a collaborative space for addressing challenges, brainstorming solutions, and fine-tuning task prioritization based on their urgency and impact. This approach enhances team alignment and boosts ownership and accountability across projects.
Shane McEvoy, MD, Flycast Media
Centralize Projects and Establish Routine
At Polar Engraving, we use project-management software that provides a unified overview of all our projects and their statuses. This centralized view helps us stay organized, avoid information silos, and streamline our processes. It ensures that nothing falls through the cracks, enhancing productivity and efficiency.
In addition to centralizing project management, establishing and following a routine has been vital for us. I create a daily or monthly schedule dedicated to different clients and projects. This routine helps manage changing client requirements and ensures critical tasks receive the attention they need. For example, deep-work sessions in the morning are highly effective for focused tasks, playing to my strengths as a morning person.
Patrick Calman, CEO, Polar Engraving
Understand Individual Client Preferences and Expectations
As a digital marketer, having to correspond with multiple clients (including potential clients) is one of my everyday realities, and managing and prioritizing multiple client engagements simultaneously can be quite daunting. However, one strategy that I have found effective in maintaining strong and professional engagements with my clients at these times, while also ensuring that all of my clients are satisfied with the quality of service I deliver, and do not feel left behind, not carried along, or more involved than they wish to be, is understanding the preferences and expectations of all of my clients from the get-go of our professional relationship.
Every client is different and has different expectations. Therefore, a one-size-fits-all solution would hardly ever be effective when it comes to simultaneously managing and prioritizing multiple clients' engagement. It is by taking time to learn the individual expectations and preferences of each of my clients that I have been able to avoid misunderstandings, as well as ensure that my messaging is properly tailored to guarantee their satisfaction.
Umeadi Grace Chisom, Marketing Manager, Expressdentist
Create Detailed Onboarding and Communication Plan
As a mortgage broker, I've found that creating a detailed onboarding and communication plan is what helps me serve my clients the best, especially since they all have such diverse needs. When each client is onboarded effectively, with clear expectations set from the start, it streamlines the entire process. I know exactly what each client needs, where they stand in the process, and what needs my immediate attention. That way, I can prioritize my tasks more effectively and allocate my time where it's needed most. The biggest benefit here is that you're being proactive, not reactive; otherwise, you'd constantly be putting out fires instead of making progress.
So, during the initial meeting itself, we dedicate time to really get to know each client and understand their unique needs, financial situation, and desired timeline. This upfront investment sets the tone for everything that follows.
Mike Roberts, Co-Founder, City Creek Mortgage
Utilize Time-Tracking Tools for Balanced Service
Using time-tracking tools has helped ensure that I can track the time I allocate to each of my clients and, thus, serve them well without focusing too much on one and neglecting another. With time-tracking tools integrated into my work and communication flows, I'm able to monitor the time invested in different client projects, set realistic goals for each client engagement, and identify areas for improvement.
Time-tracking tools have also allowed me to experiment with time-block schedules. These are specific periods where I dedicate my entire focus and resources to a particular client, take a break, and then do the same for another. This strategy has been important for avoiding context switching and identifying and working on tasks that move the needle the most on a client's projects.
Clooney Wang, CEO, TrackingMore
Prioritize with Kanban System
Using the Kanban system is a good way to prioritize and manage several customer engagements at once. It makes use of visual boards with columns labeled 'To Do,' 'In Progress,' and 'Done,' which represent various job stages. Tasks can be moved across these columns to track progress and keep an organized list of all interactions. This technique aids in workload balance, bottleneck identification, and timely delivery. The system is kept active and responsive to customer needs through frequent updates and reviews.
Aqsa Tabassam, PR & Brand Manager, RevenueGeeks
Maintain Regular Communication and Meticulous Scheduling
I take a hands-on approach with all my clients, ensuring that I maintain regular communication with them. I adhere to a meticulously planned schedule, enabling me to prioritize and manage my engagements with clients efficiently. This not only helps in handling the complex and crucial legal work but also allows me to provide personalized attention and care to each client's case, ensuring their needs are met in a timely manner.
Technology has revolutionized my strategy of maintaining regular communication with clients. By using various tools such as video conferencing, instant messaging, and email, I am able to stay connected with my clients and provide them with updates on their cases, no matter where they are located. This has not only streamlined the process but also helped me build stronger relationships with them.
Andrew Pickett, Founder and Lead Trial Attorney, Andrew Pickett Law
Apply Eisenhower Box for Task Prioritization
We are a value-driven SEO marketing agency specializing in SaaS and e-commerce businesses. Effectively managing and prioritizing multiple client engagements is crucial to our success. Here is one strategy that has proven effective in ensuring each client receives the attention they deserve, while also keeping our team focused and efficient.
One strategy that has been invaluable is the implementation of a prioritization framework based on the Eisenhower Box. This method divides tasks into four categories: urgent and important, important but not urgent, urgent but not important, and neither urgent nor important. By categorizing tasks in this manner, we can focus our efforts on what truly moves the needle for our clients while ensuring that critical deadlines are met. This approach not only helps in managing time effectively but also in making strategic decisions quickly about where to allocate resources each day.
Marc Bishop, Director, Wytlabs
Establish a Structured Routine for Efficiency
Managing multiple client engagements can be challenging, but I've found that creating a structured routine is incredibly effective. During my time at Netrocket, where I led the SEO team, I learned the value of organizing my week to maximize efficiency. I set specific days for client meetings and dedicated the first hour of each day to handling my marketing and administrative tasks. This approach allowed me to focus clearly on my priorities and ensured that each client received the attention they deserved.
One personal experience that stands out is when I was working as a freelance SEO specialist on Upwork. Juggling various clients with different needs and timelines was overwhelming at first. However, by implementing a structured routine, I was able to streamline my workflow. I reserved Mondays and Wednesdays for client meetings and used the mornings to address emails and administrative duties. This helped me stay on top of my tasks and reduced stress, as I knew exactly when I would tackle each aspect of my work.
For anyone managing multiple clients, establish a routine that works for you. Allocate specific times or days for different tasks and stick to this schedule as much as possible. This structure helps you manage your workload more efficiently and ensures that no client feels neglected.